To support our customer's growth by providing quality service via:

• Cost effective application solutions to their requirements
• Technical competence and product knowledge
• Professional and timely order handling

To contribute to our principal's growth via:

• Expanding the customer base for their products
• Increasing sales activity through relationship selling and target marketing

To enhance growth for our company and our employees via:

• Providing superior valued, quality products
• Continually improving our selling efficiency